Sociology and Education, University of California, Santa Cruz.
Senior Advisor, Wine Tourism, Expedia Cruise Ship Centers, Petaluma, CA. Co-Host, Bottle Talk with Rick and Paul. Founder, President Emeritus, Balzac Communications & Marketing, Napa, CA. Instructor, Department of Viticulture and Winery Technology, Napa Valley College, Napa. Columnist, Vineyard & Winery Management Magazine.
American Wine Society Annual Award of Merit, 2018. McPherson Distinguished Teacher Award, Napa Valley College, 2018. “Life Dedicated to Wine” Award, Feria Nacional del Vino (FENAVIN), Spain, 2009. Gourmand International Award for Wine Marketing & Sales, Strategies for a Saturated Market (co-author), 2008. Induction, Spadarini della Castellania di Soave, 2005.
Society of Wine Educators. Academy of Wine Communications (founding member). International Wine and Food Society. Wine Marketing and Tourism Conference Advisory Board. CIA Vintners Hall of Fame Nominations Committee.
Co-author, Wine Marketing & Sales, Strategies for a Saturated Market for Wine Appreciation Guild; Wine Sales and Distribution; Artisan Public Relations.