The World's Premier
Culinary College to Showcase Famous Artwork in the New Marriott Pavilion, Supporting
the Hudson Valley as a Destination for Art and Culture
Media Contact:
Stephan Hengst
Director of Communications
845-905-4288
s_hengst@culinary.edu
Hyde Park, NY – For the last 25 years one of the world's largest modern
typographic artworks has been hidden away in a basement on Long Island. This
will change in January of 2014 when the work "Gastrotypographicalassemblage"
will become the focal point of The Culinary Institute of America's new Marriott Pavilion and Conference Center in Hyde Park, NY. The creation of legendary CBS Art
Director and Designer Lou Dorfsman, the work measures more than 33 feet wide
and 8 feet tall, and consists of more than 1,650 individual letters spelling
out culinary terminology and expressions, as well as 65 food-related objects.
From 1966 to 1989, Gastrotypographicalassemblage was on
display in the staff dining room at CBS Network headquarters in the
legendary
Black Rock building in New York City. There it captured the
imaginations of both
visitors and employees, but in 1989 the work was removed during a
renovation. Without
a new home, it was saved from the landfill by designer Nick Fasciano
and Lou Dorfsman, who stored the mural for more than two decades while
he worked
to find it a new venue.
The artwork was introduced to The Culinary Institute of
America by a long-standing member of the Board of Trustees, and the college's
leadership determined that the CIA would make a perfect new home for the mural containing
255 culinary words and phrases. Following an extensive restoration, this
significant piece of American design history will serve as a focal point in the
college's Marriott Pavilion, currently under construction. The CIA will be proud
to display Gastrotypographicalassemblage to the CIA community and to the
leaders of the foodservice and hospitality industry when they attend the
college's thought leadership programs in the new 800-seat theatre and
conference center.
"Lou Dorfsman's work shows us the aesthetic and historical value
of thoughtful design, and it offers visitors a glimpse into the nation's burgeoning
awareness of food and culture in the 1960s," explains Dr. Tim Ryan, president of
the CIA. "This artwork was created in the era when Andy Warhol and Roy
Lichtenstein re-imagined images of soup cans and hot dogs as fine art. By
displaying it in a truly public setting for the first time, the college hopes
to further build the reputation of the Hudson Valley as a destination for not
only the culinary arts but the arts in general."
Currently in the final stages of restoration in Nick Fasciano's studio on Long Island, Gastrotypographicalassemblage
will make its debut this winter when the Marriott Pavilion opens to the public.
Photo Captions and Hi-Res Images
Photo 1: Lou
Dorfsman and his Gastrotypographicalassemblage, created for the CBS Network Headquarters
in New York City in the 1960s. The world's largest modern typographic artwork has
found a new home at The Culinary Institute of America in Hyde Park, NY. (Photo credit: CBS Photo Archive)
View hi-res image >
Photo 2: The
Culinary Institute of America's Hyde Park, NY campus will serve as the new home
for Lou Dorfsman's Gastrotypographicalassemblage. The work will be featured in
the college's soon to be completed Marriott Pavilion
and Conference Center, and will be available for viewing by the public in
February 2014. (Photo credit: CIA)
View hi-res image >
Founded in 1946, The Culinary Institute of America is an independent,
not-for-profit college offering associate and bachelor's degrees with majors in
culinary arts, baking and pastry arts, and culinary science, as well as
certificate programs in culinary arts, Latin cuisines, and wine and beverage
studies. As the world's premier culinary college, the CIA provides thought
leadership in the areas of health & wellness, sustainability, and world
cuisines & cultures through research and conferences. The CIA has a network
of 45,000 alumni that includes industry leaders such as Grant Achatz, Anthony Bourdain, Roy
Choi, Cat Cora, Dan Coudreaut, Steve Ells, Charlie Palmer, and Roy Yamaguchi. The CIA also
offers courses for professionals and enthusiasts, as well as consulting
services in support of innovation for the foodservice and hospitality industry.
The college has campuses in Hyde Park, NY; St. Helena, CA; San Antonio, TX; and
Singapore.
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