Culinary News from The Culinary Institute of America

CIA and MIT "reThink Food"

rethinkFood conference Every dish we cook and every meal we eat represents the convergence of head, heart, and hands. reThink Food: Mind, Behavior, and Culture, is a new conference co-presented by the CIA and Massachusetts Institute of Technology (MIT) Media Lab to explore how we experience food—from the workings of our sensory systems, to the impact of new technologies on our food systems, to the habits and rituals that bind us.

reThink Food will bring people from the science, marketing, technology, food, and media industries to the Greystone campus in November. The three-day program will include research presentations, panel discussions, tastings, culinary demonstrations, and a variety of sensory experiences led by world-class experts. reThink Food will also review and reveal cutting-edge ideas in product development and marketing that are spurring growth in the trillion-dollar American food sector.

 The conference hashtag for social media is #CIAMITfood.

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