Uncover the benefits of a sommelier certification and start tasting the fruits of your wine education with the CIA’s Advanced Wine, Beverage, and Hospitality Bachelor’s Degree concentration.
It’s a simple but important fact in the business world—if you know how to grow profitability, you are more valuable to employers, and your own business will be more successful. Welcome to the world of wine and beverage management. In today’s restaurants, the “beverage program”—the wines, spirits, beers, and beverages you choose and promote—drive a major percentage of the profits. They deliver margins that other operations can only dream of, and successful programs are driven by expertise and strategy.
“I learned about wine and spirits from experts in the field in one of the most ideal settings imaginable. My goal is to own my own restaurants, and this concentration has given me the groundwork to successfully plan, manage, and operate my beverage program.”—Donald DeMonico, CIA Bachelor’s Degree Student
The CIA’s Advanced Wine, Beverage, and Hospitality concentration is your ticket to this expertise. Spend an entire semester in Napa Valley wine country, and take your wine courses at one of the best culinary schools in the world, The Culinary Institute of America. Here you will continue your wine education and learn the principles and practices for successful front-of-the-house beverage and service management.
While working towards your sommelier certification and gaining upper-level wine education and beverage expertise, this culinary bachelor’s degree concentration provides you with advanced principles of management specific to the front of the house, and details how to measure the success of a Service Delivery Model. This service piece, along with the business-operating component and immersive semester of study at the CIA’s California campus, makes the concentration truly unique. During this concentration, you will:
Only students in the CIA bachelor’s degree Food Business Management program are eligible for this concentration.
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“It’s a once-in-a-lifetime educational opportunity from the top program in the country. This experience broadened my perspective of the importance of the history and theory in all beverage service aspects.”—Shawn Chilvers, CIA Bachelor’s Degree Student