U.S. wine sales reached $60 billion in 2016, with $39.8 billion stemming from domestic wineries. In today’s restaurants, a major percentage of the profits is driven by wines, spirits, beers, and other beverages. Wine and beverage experts are crucial to maximizing sales and ensuring positive dining experiences. With the CIA’s Advanced Wine, Beverage, and Hospitality concentration, you’ll spend an entire semester in the legendary Napa Valley wine country, learning the principles of pairing wine and beverages with foods while exploring successful business practices of managing beverage and hospitality service programs.
“I learned about wine and spirits from experts in the field in one of the most ideal settings imaginable. My goal is to own my own restaurants, and this concentration has given me the groundwork to successfully plan, manage, and operate my beverage program.”—Donald DeMonico, CIA Bachelor’s Degree Student
Only students in the Food Business Management degree are eligible for this concentration.